We feel like 2021 was the year when creators & brands started to recognize Sharesome as that best friend that you should tell your followers on the other social media sites about — because that best friend will never ban you.
Also, creators & brands started to recognize that Sharesome Ads are quite unique: We are the only social media site where NSFW content creators can buy promoted posts, advertise their paysite, and keep the followers that they gain in the long term.
Plus, the performance of Sharesome Ads was quite outstanding in 2021.
Let’s have a look at the numbers and compare them with our mainstream peers.
The median price per 1,000 views of a promoted post on Sharesome in 2021 was around $0.20. This shows that we are still in the very early days of our advertising business, but it is for sure good news for our advertisers as they can really buy cheap traffic from us. NSFW ads aren’t allowed on mainstream social media, but even if they were allowed, the CPMs would be 30 times higher than on Sharsome.
Due to the low CPM price, and even with a lower Click-Through Rate, our Cost Per Click (CPC) is at a very sexy $0.17 on average.
Now, the engagement rate is from our point of view the most important metric. The engagement rate tracks how actively involved with your content the audience on Sharesome is. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. And as creators are their own brands, this metric is super important. People who spend time interacting with a creator’s posts are more likely to convert into paying customers.
The median engagement rate on Sharesome is 0.84%. That is not as good as the 0.98% on Instagram, but it’s very good. Especially for an adult website.