But we also worked on the core of what we do since 2018 and that is to build the utility for Flame Token: advertising!
At the end of August we have been crunching the advertising performance numbers on Sharesome and here are some results:
Creators: CTR (0.09%), Eng. Rate (1.61%), Avrg. F. (174), CPC ($0.22), CPM ($1.33)
Brands: CTR (0.09%), Eng. Rate (0.88%), Avrg. F. (260), CPC ($0.15), CPM ($0.22)
Verified users: CTR (n/a), Eng. Rate (2.87%), Avrg. F. (191), CPC (n/a), CPM ($1.27)
CTR = Clickthrough rate (CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.)
Eng. Rate = Engagement rate (The number of times people engage with your post divided by the number of times your post is shown: engagements ÷ impressions = Eng. Rate. For example, if you had 2 engagements (likes, shares, comments…) and 100 impressions, then your Eng. Rate would be 2%.)
Avrg. F. = Average new follower per month (How many new followers you gain per month.)
CPC = Cost per click (Advertising campaign cost divided by the number of clicks: costs ÷ clicks = CPC. For example, if you paid $10 for a campaign and you had 50 clicks, then your CPC would be $0.20.)
CPM = Cost per thousand (Advertising campaign cost divided by the number of impressions divided by 1,000: costs ÷ (impressions ÷ 1,000). For example, if you paid $10 for a campaign and you had 10,000 impressions, then your CPM would be $1.00.)
Creators = All verified accounts that promote an OnlyFans, Camsite, Clipsite, etc.
Brands = All verified companies like Brazzers, VIXEN, Adultprime that promote their products or services.
Verified users = Verified amateurs without commercial interest.
We also compared our KPIs with our mainstream peers.
Not that you could advertise an OnlyFans profile on Twitter, Instagram, or Facebook. But even if you could, Sharesome performs best.
More info: https://sharesome.com/business/