Because we couldn’t agree more: A token without a use case has no value. A token needs a use case or a utility that drives its value. And you need to build it before you issue a token. And that is exactly what we did.
Flame Token (XFL) is a utility token that serves as a medium-of-exchange for promoted posts (advertising) on our social discovery platform Sharesome. We build the platform already and we rolled out advertising on the site. Now we start to launch the token.
The value of XFL will grow with the utility, which means when the volume of sold ads on Sharesome grows. This will depend on how big the market is and how much market shares we are able to get.
Here are our assumptions:
How many people consume adult content online?
To get a feeling for the size of the adult industry, and how many people consume adult content on a regular basis, it makes sense to look at the traffic of the world’s biggest porn websites, and what kind of information is publicly available.
Let’s look at three different sources.
“Overall, for April 2020, the world’s top 100 sites garnered 14.5 billion views from 3.3 billion unique visitors who spent an average of six minutes watching video sex.”
“As of January 2021, there were 4.66 billion active internet users worldwide — 59.5 percent of the global population”
If 3.3 billion out of 4.66 billion people watch adult content on a regular basis, that means that around 70% of the digital population watches adult content on a regular basis. Plus, these numers are 2 years old. The internet did not stop growing in the last 2 years.
“28,258 users are watching pornography on the internet (every second).”
That would translate to 2.4 billion people watching adult content every day. That information confirms the above-mentioned number of 3.3 billion people watching adult content per month.
Another study shows that “about 75 percent of the people looked at in the study, averaged 24 minutes of viewing per week.”
With a third number confirming the same trend, it is quite safe to say that around 70% of all adults watch regularly adult content online and that the overall number is somewhere around 3 billion.
This is our potential market.
What are the market shares of social media sites?
To see what kind of market share is achievable for a social media site like Sharesome, we looked at mainstream social media sites and adult tube sites which are the big players for adult content right now.
Mainstream social media sites:
Total internet user: 4.66 billion
Facebook: 2.8 billion users = 60% market share
YouTube: 2.3 billion users = 49% market share
Instagram: 1 billion users = 21% market share
TikTok: 689 million users = 15% market share
Snapchat: 400 million users = 9% market share
Twitter: 326 million users = 7% market share
Reddit: 300 million users = 6% market share
Market shares of social media sites are between 6–60%.
Adult tube sites:
Total internet users consuming adult products: 3 billion
Xvideos/Xnxx: 600 million users = 20% market share
Pornhub: 250 million users = 8% market share
xHamster: 150 million users = 5% market share
Market shares of adult tube sites are between 5–20%.
Based on these numbers, we believe that we can reach 10% of our potential market of 3 billion users and reach 300 million monthly active users (MAU) in 10 years.